Visual Designer - CRM & Personalization Focus
Job Description
Who We Are:
Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song
You Are:
As a CRM Visual Designer at Accenture, you will create impactful, visually engaging assets to support CRM and personalization initiatives. You will collaborate closely with CRM strategists, creative leads, and data teams to design and optimize assets for email, in-app messaging, and other digital channels. This role requires a strong foundation in CRM-focused design, understanding of user experience, and hands-on experience with tools like Braze, Salesforce Marketing Cloud, and Adobe Creative Suite to deliver consistent, high-quality visual experiences.
The Work:
Design & Develop CRM Assets: Create visual assets for CRM campaigns, including email templates, dynamic content, landing pages, and personalized in-app graphics, ensuring brand consistency and optimal performance.
Collaboration with CRM Teams: Work closely with CRM strategists, developers, and creative directors to ensure that designs align with CRM platform capabilities and personalization requirements.
Optimization through Data: Utilize data-driven insights to refine designs for segmented audiences and personalize visual content based on customer behavior, leveraging platforms like Braze and Salesforce for implementation.
Maintain Brand Consistency: Ensure all visual content adheres to brand guidelines, delivering a seamless customer experience across the digital ecosystem.
Trend & Tool Awareness: Stay current with CRM design trends, best practices, and updates to tools like Braze, Figma, Adobe Experience Manager, and Salesforce Marketing Cloud.
Qualifications
Here's What You'll Need:
5+ years in visual design with a focus on CRM, personalization, and customer engagement.
Proficiency in Adobe Creative Suite, Figma, Sketch, and CRM platforms (Braze, Salesforce Marketing Cloud, Adobe Experience Cloud). Experience with data-driven design and dynamic content personalization.
A Strong portfolio showcasing CRM-related design work, particularly email campaigns, personalized content, and dynamic user journeys.
Demonstrated ability to work closely with CRM, data, and creative teams to integrate design seamlessly into marketing workflows.
Solid understanding of UX principles, especially as they relate to CRM and personalized customer journeys.
Bachelor's Degree or equivalent work experience
English is required for this position as this role will regularly interact with English-speaking stakeholders across Canada. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company's activities to avoid this requirement.
Bilingual English/French speaking with the ability to converse in both technical and business conversations is highly preferred.