Specialist, Global CRM

We are looking for a Global CRM Specialist, who will be a key actor in the digital transformation and lead end-to-end digital projects with a focus on customer experience. Best of all, you'll come to experience world-class BRP products and the ultimate ride in its many forms, as part of the world's most exciting powersports family.

YOU'LL HAVE THE OPPORTUNITY TO:

Strategy

Working alongside the CRM and brand marketing teams (Ski-Doo, Sea-Doo, Can-Am Off-Road, Can-Am On-Road, Marine group), you will:

• Participate and lead various projects.
• Work closely with different teams to execute and align vision with brand strategies.
• Analyze campaign results and share recommendations.
• Play a key role in lead acquisition to maintain a healthy database.
• Build and optimize the consumer journey through personalized touchpoints and content.
• Foresee and share best practices to bring innovation and increase programme performance.

Processes

Working alongside your team members and partners, you will execute marketing automation processes that will support brands to:

• Plan, execute, and optimize multi-channel campaigns from beginning to end.
• Ensure quality control for CRM campaigns and make sure they are delivered on time.
• Standardize acquisition processes throughout brands and regions.
• Maintain, improve and monitor the lead management system.
• Help align internal and external teams on priorities and roadmaps.
• A/B Testing global campaigns.
• Qualify leads and manage opportunities to ensure conversion.
• Responsible for day-to-day operations of the CRM tools.
• Ensure deliverability and monitor IP reputation.

Culture

Working alongside your team members and partners, you will:

• Elevate marketing competencies through an active and informed global marketing community.
• Participate in workshops and training aligned with the vision.
• Support initiatives to develop and propel a unique and engaging CRM culture globally.
  

YOU WILL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES:

• A bachelor's degree in marketing or a related field.
• At least 3 years of experience in customer relationship management or e-commerce.
• Experience in marketing automation (email, SMS, or other channels).
• Knowledge of Adobe campaign solution or Salesforce required.
• Accustomed to HTML and JavaScript.
• Fluent in both written and spoken English and French.
• Eagerness to engage and innovate.
• The ability to work in collaboration with different divisions of the organization.
• Good communication skills.
• Great problem-solving skills and creativity.
• Detail-oriented with a critical degree of accuracy.
• The ability to prioritize work and manage multiple tasks simultaneously, while adhering to deadlines.
• The ability to lead medium-scale projects.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let's start with a strong foundation — You want it, we have it:

• Annual bonus based on the company's financial results
• Generous paid time away
• Pension plan
• Collective saving opportunities
• Industry leading healthcare fully paid by BRP

What about some feel good perks:

• Flexible work schedule
• A summer schedule that varies by department and location
• Holiday season shutdown
• Educational resources
• Discount on BRP products

WELCOME TO BRP

We're a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it's not about the destination; It's about the journey.

#LI-Hybrid

#LI-EF1