Manager, Marketing Partnerships and Programs (Small Business)

Description

#LI-hybrid

We are the TELUS Small Business Marketing (SMB) team, a dynamic and entrepreneurial group dedicated to empowering small business business owners, a key growth segment for TELUS. Our passion for our team, customers, and business drives us to seek innovative thinkers who can lead the market with fresh ideas and exceptional delivery.

Our team members include people like you - curious, inclusive, analytical, innovative, and authentic. We believe that you'll find our high-performance culture personally fulfilling, professionally challenging and rewarding. Join our team and let's make the future friendly.

Join our team

As Manager, Marketing Partnerships and Programs (MPP), you will lead the strategic development and execution of high-impact marketing collaborations with a wide variety of partners including premier brands, industry associations, and chambers of commerce. Your team is responsible for identifying, establishing, and nurturing partnerships that drive mutual value through integrated marketing initiatives, including digital campaigns, social media collaborations, event sponsorships, and in-person brand activations. You'll oversee program strategy, negotiation, implementation, and measurement while ensuring all initiatives align with both TELUS and partner objectives to deliver measurable business results.

As Manager, lead the team in the following ways:

• Lead strategic joint marketing programs with partners creating high-impact events and campaigns that drive value for TELUS while respecting partner branding guidelines and processes, ensuring measurable results and brand integrity for all parties
• Enhance the value proposition for TELUS small business customers by developing and optimizing targeted perks, rewards, and referral programs that deliver meaningful benefits tailored to their specific business needs
• Oversee end-to-end digital lead management processes, ensuring effective lead capture, timely sales team follow-up, and strategic retargeting campaigns
• Implement and optimize automated nurture streams, track conversion metrics, and establish clear accountability for lead response times to maximize sales opportunities and customer acquisition.
• Drive strategic marketing initiatives with partners by collaborating effectively with senior stakeholders and their teams, demonstrating versatility in both high-level strategy development and tactical execution
• Balance the ability to brainstorm innovative solutions with partner leadership while ensuring precise implementation through partner and TELUS marketing teams
• Lead and inspire a high-performing marketing team by providing daily guidance, mentorship, and support
• Foster a culture of innovation, accountability, and continuous improvement, driving team success through clear goal-setting, performance management, and professional development opportunities

Qualifications

You are the missing piece of the puzzle

• Bachelor's degree in Business, Commerce, Marketing, or related field
• 5+ years of experience in marketing or related field
• Entrepreneurial mindset with strong ownership mentality
• Expert in building and developing relationships with a broad range of stakeholders
• Data-driven decision maker with strong analytical capabilities
• Exceptional communication skills with ability to simplify complex challenges
• Proven track record navigating large, complex organizations
• Natural collaborator who excels with cross-functional teams and partners
• Passionate about marketing excellence and flawless execution
• Thrives in fast-paced, dynamic environments

While previous management experience and knowledge of telecommunications or technology industries is an asset, it's not a requirement. We welcome proven marketing professionals who are passionate about excellence, aspire to deliver exceptional results, and are eager to learn our industry. If this describes you, we encourage you to apply.

Advanced knowledge of English is required, because you will, most of the time, interact in English with external parties (clients, suppliers, candidates, external partners, etc.), interact in English with internal parties (colleagues, internal partners, stakeholders, etc.), as part of this position's main responsibilities, given its national scope.