Web Analytics Specialist

September 27 2024
Industries Non-profit organisation - NPO
Categories Data analyst, BI, Mining, AI, Internet, Web, E-Commerce,
Remote
Toronto, ON • Full time
Who we are
At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.
We believe in equity, diversity and inclusion ― it's embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living disabilities are encouraged to apply.
To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please visit our website.

The opportunity
(Please note this is a fully remote role. Candidates must reside in Canada.)

Are you passionate about digital analytics and eager to make a meaningful impact?
The Heart & Stroke Foundation is looking for a dynamic, full time permanent Digital Analytics Specialist to join our team! Reporting to the Director of Fundraising and Marketing Analytics, you will play a pivotal role in enhancing our digital analytics capabilities to drive net revenue growth, supporter loyalty, and engagement.

How you will make an impact every day
  • Drive Digital Analytics: Lead the delivery and development of digital and web analytics to support our fundraising and marketing programs.
  • Master GA4 and GTM: Manage the configuration of Google Analytics 4 (GA4) and tagging across our web properties. You'll be responsible for setting up and managing GA4 properties and events, ensuring data accuracy and security through Google Tag Manager (GTM).
  • Enhance Data Security: Collaborate with IT to implement secure access management and privacy controls, ensuring our data is both accurate and protected.
  • Troubleshoot and Innovate: Help resolve tracking issues, develop user-friendly dashboards and reports, and contribute to building data fluency across the Foundation.
  • Collaborate and Optimize: Work closely with business units, IT, and external vendors to provide expert digital analytics support. Your insights will help optimize tracking strategies in our fast-paced environment.
  • Manage Partnerships: Oversee relationships with digital analytics partners, including workflow management, SOW coordination, and budgeting.

Who we need
Education
  • University degree or certification in analytics, computer science, software engineering, or equivalent industry experience
  • Google Analytics Certification
  • Data Analytics, data science or Google Tag Management (GTM) certification would be an asset

Experience
  • Minimum 5 years of experience working in Digital Analytics supporting digital marketing or e-commerce
  • Minimum 3 years' experience with Google Analytics, and at least one of those years with Google Analytics 4 (GA4).
  • Minimum 2 years' experience with Google Tag Manager (GTM)
  • Experience developing reports and dashboards using front-end reporting tools (Looker Studio, Power BI, Tableau) and configuring back-end data sources

Skills
  • Advanced understanding of web analytics methodologies and tracking technologies
  • Familiarity with JavaScript and HTML
  • Experience working with GA4 data in BigQuery
  • Excellent analytical & problem-solving skills including statistical probability, correlations, etc.
  • Exceptional written and verbal communication skills; ability to tailor communications to audience and translate complex ideas to layperson language
  • Exceptional planning, organizational and project management skills with acute attention to detail
  • Strong understanding of web analytics, tagging, and the digital tracking methodologies
  • Ability to work efficiently under conditions of multiple deadlines
  • Strong interpersonal skills including collaboration and consultation as part of a team
  • Experience managing external relationships and good customer service skills
  • A keen eye for detail and a commitment to data integrity
What we offer
At Heart & Stroke, we make it a priority to foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others' health and well-being.
In addition to a competitive salary, we believe that time off is integral to the personal health and wellness of our employees. We offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1. We also provide competitive health, medical, dental and vision benefits, life insurance, disability benefits, an employee assistance program (EAP) and a defined contribution pension plan with employer matching. Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.

Apply now
If you want to join the fight to beat heart disease and stroke, please apply by sending your resume by October 11, 2024. Applicants must be currently residing in Canada and legally entitled to work in Canada.
Only those candidates that qualify will be selected for an interview. At this time, all interviews are being conducted via phone and/or video call ― we look forward to "virtually" meeting you!
Accommodation
We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please let us know and we will do our best to address your needs.
Apply now!

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