Product Marketing Manager

About RBCx

RBCx pursues big, bold ideas and leverages RBC’s extensive experience, networks, and capital to help shape what’s next. Our four pillars – Banking, Capital, Platform, and Ventures – combine to support tech businesses of all sizes and stages, making us the go-to backer of Canadian innovation. Our people are our most valuable assets, so we invest deeply in ensuring RBCx isn’t just a place to work but a place to belong.

About Mydoh

Mydoh is a money management app for youth 6 - 17. Mydoh helps youth make informed decisions, and gain real-life money experience while giving parents transparency and oversight. Our digital platform enables youth to practice earning, saving and spending money, creating an opportunity for conversations between youth and parents on the principles of financial literacy. Since our launch in 2021, more than 240,000 Canadian parents and children have built better money habits with Mydoh. As an organization we’re looking for trailblazers and innovators who want to help the next generation of Canadians build a strong financial foundation. If that’s you, we can’t wait to connect.

What is the opportunity?

We are looking for a data-driven Product Marketing Manager to lead our product positioning, messaging, and go-to-market strategies at Mydoh, an RBCx Venture. In this role, you will bridge the gap between product development, marketing, and partnerships, ensuring our solutions resonate with target audiences and drive adoption. You’ll have the opportunity to influence how our products are perceived in the market, support high-impact launches, and drive measurable business outcomes.

What Will You Do?

Strategic Product Positioning

• Develop and own product positioning, messaging, and value propositions for new and existing products, features and functionality.
• Work with Marketing to tailor content and experience to resonate with different customer segments and use cases.

Go-to-Market (GTM) Leadership

• Lead the development and execution of comprehensive GTM strategies for product and feature launches.
• Partner with product, partnerships, and marketing teams to ensure alignment and successful launches.
• Create and manage detailed launch plans, including timelines, deliverables, and KPIs.

Customer and Market Insights

• Collaborate and conduct market landscape analyses, competitive analyses, product-market fit analyses and other research to inform product positioning and GTM strategies.
• Analyze customer feedback, usage data, and market trends to identify opportunities.
• Lead ideal customer profile development and support customer segmentation and persona development to understand diverse audience needs and drive product-market fit.
• Work closely with user research and analytics teams to refine product marketing strategies.
• Advocate for customer needs within the organization by synthesizing feedback into actionable recommendations for product enhancements and improving consumer facing collateral.
• Embody the voice of the customer within the organization.
• Monitor and analyze the success of product marketing efforts, including adoption rates, retention, and campaign ROI.
• Continuously optimize strategies based on data and feedback.

Partnership & Sales Enablement

• Create impactful sales enablement materials, including videos, one-pagers, battle cards, FAQs, and training sessions.
• Train team members on products, messaging, and value.
• Provide competitive intelligence to support positioning.

Content and Campaign Development

• Collaborate with content, demand generation, and digital marketing teams to create product-focused campaigns.
• Write and review product-related collateral, including whitepapers, case studies, social posts, performance ads, blog posts, and webinars.
• Ensure content aligns with brand guidelines and product messaging.

What Do You Need to Succeed?

Must-Haves

• 7+ years of experience in product marketing or a related role.
• Proven success in developing and executing go-to-market strategies.
• Strong ability to craft compelling product positioning and messaging.
• Excellent cross-functional collaboration skills, with experience working with product, sales, and marketing teams.
• Proficiency in tools like Google Analytics, or Tableau for performance analysis.
• Exceptional verbal and written communication skills.

Nice to Have

• Experience in large, matrixed organizations.
• Experience working with compliance, legal and risk management.
• Experience in fintechs or startups leading digital banking, payments, and/or financial product development.
• MBA or advanced degree in Marketing, Business, Product Management, or a related field.
• Familiarity with CRM and sales enablement platforms.
• Background in customer research and data-driven decision-making.

What’s in It for You?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.
• Leaders who support your development through coaching and managing opportunities.
• Ability to make a difference and lasting impact.
• Work in a dynamic, collaborative, progressive, and high-performing team.
• A world-class training program in financial services.
• Flexible work/life balance options.
• Opportunities to do challenging work.

#RBCx

#MyDoh

#LI-SP

Job Skills

Additional Job Details

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Inclusion and Equal Opportunity Employment

At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.