Integrated Media Specialist - 1-year Contract

The Opportunity

Join EY Canada as an Integrated Media Specialist and spearhead our media strategy across all channels, both traditional and digital. Your strategic vision and media expertise will be crucial in creating powerful, integrated campaigns that captivate our audience and drive measurable business outcomes. With EY's significant investment in AI, you'll have cutting-edge tools at your disposal to enhance targeting and personalization, ensuring a seamless and impactful media presence.

Key Responsibilities:

• Develop and implement integrated media strategies that align with EY Canada's marketing objectives and brand positioning, while overseeing and providing counsel on strategies that drive earned media coverage across traditional, online, and emerging platforms.
• Collaborate with marketing teams to develop powerful integrated approaches for earning attention, advising on the right angles for strong editorial cut-through and coverage, while managing cross-channel media campaigns through digital platforms such as search, social, programmatic advertising, and media partnerships. Oversee budget allocation and media mix modeling to optimize spend and maximize ROI.
• Analyze campaign performance data to identify insights, optimize strategies, and report on key performance indicators (KPIs) to stakeholders.
• Establish and maintain relationships with media vendors, agencies, and partners to negotiate favorable terms and access to premium opportunities.
• Stay abreast of industry trends, emerging technologies, and shifts in B2B media consumption to inform future media planning.
• Drive the integration of media research and audience insights into campaign development to enhance targeting and personalization.

Skills and Attributes for Success:

• In-depth knowledge of integrated media planning and buying across both traditional and digital channels.
• Strong leadership skills with the ability to manage and prioritize multiple work streams and competing priorities.
• Strong presentation skills, with the ability to effectively communicate strategies and results to stakeholders at all levels.
• Strong analytical abilities, with a data-driven mindset and proficiency in media analytics tools and platforms.
• Exceptional project management skills, capable of overseeing multiple campaigns and initiatives simultaneously, combined with a strategic mindset and creative approach to media planning. Excellent communication and negotiation skills to build strong professional relationships and present complex information effectively.
• A collaborative spirit, with experience working cross-functionally with marketing, creative, and analytics teams to deliver cohesive campaigns.
• A commitment to staying informed about the evolving media landscape and leveraging new opportunities to drive brand growth.

To Qualify for the Role You Must Have:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 5+ years of experience in media planning and buying, with a focus on integrated media strategy and execution.
• A track record of developing and managing successful integrated media campaigns that have delivered tangible results.
• Familiarity with the latest media planning software, tools, and research methodologies.
• Experience leading a team and managing direct reports, with a focus on mentorship and professional development.

Join our team as an Integrated Media Specialist and lead the charge in shaping our brand's presence across the media landscape. Your strategic vision and media expertise, combined with EY's investment in AI, will be pivotal in crafting compelling, integrated campaigns that captivate our audience and propel our business forward.

Ideally you will also have:

• Professional services background

What we offer

We offer a competitive compensation package where you'll be rewarded based on your performance and recognized for the value you bring to our business. In addition, our Total Rewards package allows you decide which benefits are right for you and which ones help you create a solid foundation for your future. Our Total Rewards package includes a discretionary bonus program, comprehensive medical, prescription drug and dental coverage, a defined contribution pension plan, a great vacation policy plus firm paid days that allow you to enjoy longer long weekends throughout the year, statutory holidays and paid personal days (based on province of residence), and a range of exciting programs and benefits designed to support your physical, financial and social well-being. Plus, we offer:

• Support and coaching from some of the most engaging colleagues in the industry
• Learning opportunities to develop new skills and progress your career
• The freedom and flexibility to handle your role in a way that's right for you

Diversity and Inclusion at EY

Diversity and inclusiveness are at the heart of who we are and how we work. We're committed to fostering an environment where differences are valued, policies and practices are equitable, and our people feel a sense of belonging. We embrace diversity and are committed to combating systemic racism, advancing gender equity and women in leadership, advocating for the 2SLGBTQIA+ community, promoting our neuroinclusion and accessibility initiatives, and are dedicated to amplifying the voices of Indigenous peoples (First Nations, Inuit, and Métis) nationally as we strive towards reconciliation. Our diverse experiences, abilities, backgrounds, and perspectives make our people unique and help guide us. Because when people feel free to be their authentic selves at work, they bring their best and are empowered to build a better working world.