Director, Integrated Marketing

Who we are

At illumin, we are transforming the advertising landscape. Our platform offers an integrated space for digital journey planning, execution, and reporting. By seamlessly combining media planning and buying in an intuitive interface, marketers can take complete control of their campaigns, meeting customers wherever they are in the digital buying journey and maximizing the impact of their ad spend through personalized insights for smarter decision-making.

We are at a pivotal moment, evolving into a customer led company with a team of over 230 skilled professionals and new leadership guiding our path forward. By harnessing the power of data, advancing our AI capabilities, and deeply investing in our people, we are preparing for a future that will redefine what's possible in journey advertising.

Our work is guided by two beliefs: that the ability to execute is paramount to success and that we are only as good as our people. As we grow and transform, we are looking for team members (illumineers) who share our bias for speed, delivery over perfection, and an entrepreneurial mindset. Joining us now is a chance to be part of our transformation.

Who we need

Reporting to the SVP Marketing, we are hiring a new Director, Integrated Marketing. As the new Director, Integrated Marketing, you will be at the heart of our marketing strategy, responsible for crafting and executing multi-channel campaigns that align with our vision and goals. This is a hands-on leadership role where you will collaborate with teams across illumin to uncover insights for developing marketing and branding strategies for existing and new products. You will build and help execute cohesive, high-impact marketing plans that engage our target audience and drive measurable results.

This is a full-time, hybrid opportunity working Tuesdays and Thursdays in our downtown Toronto office. Our headquarters are located within minutes of St. Andrew and Union subway stations.

What's in it for you?

Impact. As the first Director of Integrated Marketing at illumin, you will have the autonomy to set the vision, strategy, and execution plan, directly impacting our brand and business growth. You will work directly with the illumin platform and an in-house Ad Operations team to develop data-driven campaigns, optimize performance, and execute impactful, cross-functional marketing campaigns.

Professional growth. You want to grow - your skills, your influence, your career. We push the limits to improve and to reach our full potential, individually and as a company. We are committed to building the strengths of our team. You will be supported by your manager and have access to professional development opportunities. Your accountabilities, learning opportunities, and scope for ownership and career growth will rapidly expand as we continue to step up to meet the increased value and shifting needs for AdTech.

How you will make an impact:

• Lead integrated marketing campaigns. You will develop and execute multi-channel initiatives that combine creative, digital, event, and content elements, ensuring alignment with illumin's business objectives. You will oversee test and control group segmentation, A/B testing, tracking, reporting, and analysis to optimize performance.
• Drive lead generation. You will identify the best go-to-market strategies, integrating events, paid media, SEM, and organic channels to maximize lead generation and pipeline growth.
• Collaborate across teams. You will work closely with creative, event, and product marketing teams to develop and execute cohesive digital campaigns. You will manage the full campaign lifecycle, from concept to execution, ensuring alignment with business goals.
• Ensure brand consistency. You will maintain a high standard of brand integrity across all marketing channels, ensuring every campaign reflects illumin's voice, values, and market positioning.
• Leverage market intelligence. You will stay ahead of industry trends, customer behaviors, and competitor movements to shape marketing strategies. You will analyze key performance metrics, conduct market research, and translate insights into actionable marketing plans.
• Use data to drive decisions. You will track campaign performance, assess ROI, and refine strategies based on analytics. You will work with the team to monitor monthly results and identify opportunities for continuous improvement.
• Align marketing efforts with business goals. You will collaborate with senior leadership, sales, and product teams to ensure marketing initiatives drive measurable business outcomes.
• Own content strategy and execution. You will work with the Content and PR Manager to shape the content calendar, guide campaign messaging, and ensure content is engaging, targeted, and effective.
• Champion the illumin brand. You will act as a brand advocate internally and externally, representing illumin at industry events, trade shows, and conferences. You will prepare engaging displays, collateral, and post-event analysis to enhance brand presence.

What you bring:

• Expertise in marketing strategy and execution. You have a proven track record in senior marketing roles, leading successful campaigns across digital, content, and social media marketing. You understand the entire marketing funnel and how to leverage different channels for maximum impact. Experience with DSPs is essential—you have used them in your current role and know how they work. A background in creative direction, content management systems, HTML, or design software is a plus.
• A hands-on, results-driven approach. You bring a 'can-do' execution mindset and are not afraid to roll up your sleeves. You can build and manage marketing plans from end to end—setting strategies, managing timelines and budgets, and reporting on performance. You assess data to measure ROI and continuously optimize campaigns for better results.
• Strong collaboration and leadership skills. You build trusting, collaborative relationships with internal and external stakeholders, acting as a strategic advisor and influencing decisions. You navigate competing priorities with confidence, ensuring alignment across teams while staying focused on execution.
• A proactive, adaptable mindset. You work fast and effectively in a dynamic environment, taking initiative and problem-solving as needed. You don't need all the answers upfront—you're resourceful and willing to learn and figure things out as you go.
• A passion for growth and innovation. You stay ahead of industry trends, always looking for new and innovative ways to improve marketing performance. You invest in your own development, continuously learning and refining your skills.
• The interpersonal skills. You are a self-starter with a ton of energy and enthusiasm; you have a great sense of humour and an easygoing nature. You know how to translate business needs into action. You have outstanding communication skills, and you excel at adapting the tone and delivery of your messaging to fit the audience and medium.

What else should you know about us?

We are undergoing a transformative shift. We are embracing change and the opportunities that come with it, empowering every illumineer to innovate, experiment, and bring forward new ideas. Whether accessing new technology, restructuring workflows, or expanding your team, you will have full support if you can make the business case.

We are a broad and diverse team, but we all share a passion for success, a drive to do more, and a love of creating connections. We hire for talent and commitment and provide the guidelines and guidance to elevate skills, knowledge, and abilities across all areas. This is a place where proven methods meet bold ideas, offering opportunities to grow personally and professionally.

To support a healthy work-life balance, we offer a flexible work environment, a meal credit for your in-office days, and a free massage with an RMT in-house every eight weeks. That is in addition to our comprehensive benefits, which include life, AD&D, long-term disability insurance, and coverage for prescriptions, dental, vision, mental health, and professional health services. You will also have access to a workplace advisor, the Vitality Wellness app, and a $300 annual healthcare spending account.

Apply now

If you want to seize the opportunity to impact a company and influence an industry, and you have 70% of what we are looking for, apply now. We can't promise an interview, but we will consider your whole application.

What you can expect from our interview process:

• A virtual interview with a Senior Talent Advisor to discuss your experience and interest in the role.
• A virtual interview with the SVP of Marketing. This is your opportunity to learn more about the role, the team, and how your expertise aligns with illumin's marketing strategy.
• An in-person interview with key members of the leadership team. You will have the opportunity to share more about your marketing experience, discuss your approach to cross-functional collaboration, and demonstrate how you can contribute to illumin's growth.

illumin is firmly committed to diversity within its community and welcomes applications from racialized persons/persons of colour, Indigenous People of North America and the world, persons with disabilities, 2SLGBTQIA+ persons, and those who may contribute to the further diversification of ideas.