Director, Digital Design & Exp

Our Technology team wakes up every day with one goal in mind - connecting Canadians to the people and things that matter most. Together, we are proud to support 30 million Canadians each month through managing a robust portfolio that champions leading-edge technology. We drive large-scale, complex, and high-visibility technology projects and programs that shape the future of technology in Canada and expand connectivity from coast to coast. If you are interested in being a part of this, consider applying for the following opportunity:

Who we're looking for:
Reporting to the VP of eCommerce & Digital Experience, the Director, Digital Design & Experience will be a driving force behind data-driven design and innovation within our digital ecosystem (websites, mobile applications and internal applications). You will lead a talented team of designers and UX specialists to create intuitive, high-impact digital experiences grounded in customer insights and data analytics. Your work will directly influence product development and customer engagement strategies, shaping the future of our digital presence and increase digital conversions and customer satisfaction.

If you are an innovative leader with a passion for leveraging data to inform design decisions and enhance user experiences, this role is for you.

What you'll do:

• User Experience Strategy & Implementation:
  • Conduct user research, usability testing, and stakeholder interviews to gather insights and inform design decisions.
  • Oversee the creation of wireframes, prototypes, and user flows to effectively communicate design concepts and solutions.
  • Collaborate with product managers and developers to translate ideas and concepts into intuitive, visually appealing, and functional digital products.
  • Drive UX improvements and optimizations through data-driven decision-making and continuous user feedback.
• Collaboration & Cross-Functional Leadership:
  • Work closely with brand, marketing, product, development and analytics teams to ensure the design vision aligns with business and customer needs.
  • Foster a culture of collaboration and open communication, enabling cross-functional innovation and creativity.
  • Present design concepts and strategies to senior stakeholders and executive leadership, effectively articulating design rationale and business impact.
• Design Systems & Best Practices:
  • Establish and maintain a robust, modular design system that supports scalability, consistency, and efficiency across all digital products.
  • Develop modular design concepts that enable flexibility and reusability across digital buyflows, streamlining the creation and iteration of cohesive user experiences.
  • Stay up-to-date with industry standards in data-driven design and UX innovation, adopting best practices where beneficial.
  • Champion the use of performance metrics and data visualization to communicate the effectiveness of design initiatives.
  • Ensure all digital experiences meet accessibility standards and performance benchmarks.
• Innovation & Data-Driven Design Leadership:
  • Lead the digital design and UX team with a focus on leveraging data and analytics to inform creative decisions and improve user engagement.
  • Champion a culture of innovation, continuously exploring new design trends, UX methodologies, and emerging technologies to stay ahead of the curve.
  • Drive creative solutions that merge intuitive design with cutting-edge technology, fostering experimentation and encouraging bold, forward-thinking ideas.
  • Integrate data insights with creative vision to produce innovative, intuitive, and accessible digital experiences.
  • Advocate for a holistic view of the customer journey, ensuring seamless and meaningful interactions across digital touchpoints.
• Creative Digital Asset Management & Oversight:
  • Lead the creation and management of high-quality digital assets, including visuals, UI components, and interactive elements, ensuring they align with brand guidelines and project objectives.
  • Develop and implement efficient workflows for asset creation, approval, and deployment to maintain consistency and streamline production.
  • Collaborate with cross-functional teams to ensure seamless integration of assets into digital products and campaigns.
  • Continuously evaluate and optimize asset performance, staying current with design trends and emerging technologies.

What you will bring:

• +8 years of experience in digital design, UX, or related roles, with at least 3 years in a leadership capacity.
• Demonstrated experience using data to drive design decisions and enhance user engagement.
• Proficiency with data analytics tools (e.g., Adobe Analytics, Google Analytics, Quantum Metric) and design tools (e.g., Figma, Sketch, Adobe XD).
• Strong understanding of UX principles, information architecture, and human-centered design.
• Experience with A/B testing, user testing, and other methodologies to validate design solutions.
• Proven ability to translate complex data insights into compelling, user-friendly digital experiences.
• Familiarity with data visualization and reporting techniques.
• Strong communication and collaboration skills, with the ability to influence stakeholders and advocate for user-centric design.
• Experience managing cross-functional teams and guiding them through data-driven creative processes.
• Passion for innovative design thinking and a strong portfolio demonstrating data-driven design projects.

What's in it for you?
We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you'll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

• Competitive salary & annual bonus
• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.
• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Paid time off for volunteering
• Company matching contributions to charities you support
• Growth & Development Opportunities:
  • My Path: self-driven career development program
  • Rogers First: priority in applying to internal roles of interest
• Wellness Programs:
  • Homewood employee & family assistance program
  • Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
  • Low or no-cost fitness membership with access to virtual classes
• Our commitment to the environment and diversity:
  • Work for an organization committed to environmental protection
  • Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

​To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Technology & Information Technology
Requisition ID: 323012

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Technology