Digital Analyst

Dedicated to telling stories and creating experiences, Indigo is always looking for bright, energetic and customer-focused people who can help bring our exciting mission to life in one of our more than 170 Indigo, Indigospirit, Chapters and Coles stores across Canada. We offer a variety of exciting opportunities at our retail stores, distribution centres, and home office for people who share our passions and want to be part of a dynamic and enriching culture.

WHO WE ARE

• We love books and all things beautiful
• We are Canada's Cultural Department Store
• Books are our heart and our soul and Great Books are JUST the Beginning…

We play by the following rules:

• We exist to add joy to our customers' lives each and every time they interact with us and our products
• Our job is to create joyful moments for our customers
• We treat each other the way we'd treat a valued friend
• We inspire each other to do our best work
• We seek to ignite creativity and innovation every day
• We give back to the communities in which we operate

The Digital Analyst supports Digital teams with data and insights on customer behaviour across digital channels. This role delivers strategic omnichannel insights to drive better business decisions and uncover increased revenue and customer engagement opportunities.

KEY PERFORMANCE METRICS

• Use of data to identify insights and recommendations to drive decisions across Digital teams
• Timely and accurate delivery of reporting and insights on time, within scope, meeting stakeholder requirements
• Review of the current toolset and how the tools have been implemented to understand gaps or improvement potential

KEY ACCOUNTABILITIES

Functional

• Drive successful completion of digital insight initiatives and work directly with stakeholders to support decision-making to achieve Digital objectives.
• Proactively identify optimization opportunities to improve Indigo's customer experience across our digital channels.
• Create dashboard reports and present data and insights through regular and ad-hoc reporting to help teams understand and monitor the performance of their portfolio.
• Act as an advocate for the customer by placing them at the forefront of all decision-making and design processes.
• Proactively identify and anticipate customer expectations and needs
• Embrace and seek out technology that creates high-tech and high-touch solutions for Indigo's customers
• Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them

People

• Collaborate with others to drive flexible and iterative solutions quickly and easily.
• Share technical knowledge with others and seek to learn from those more knowledgeable than yourself.
• Help others see the impacts of their efforts and proactively engage other functions to get input.
• Encourage others to freely share their point of view and be open to feedback.

Cultural

• Model Indigo's beliefs and convey a positive image in everything you do
• Celebrate the diversity of thought and have an open mindset
• Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
• Embrace, champion, and influence change through your team and/or the organization

SCOPE

Reports to: Manager, Digital & Customer Insights

KEY RELATIONSHIPS

Internal:

• Digital Product
• Online Merchandising
• Marketing
• Design
• Business Intelligence

External:

• Analytics tooling vendors

Work Experience / Education / Certifications

• 3-5 years of experience with data analytics across multiple digital platforms
• Proven ability and experience leading teams to analyze customer data for actionable business insight
• Develop and deliver reporting and insights on all aspects of digital performance
• Strong understanding of databases and data structures and ability to work with large and complex technical data sets

Competencies / Skills / Attributes

• Experience using web analytics tools to analyze user behavioural data - Adobe Analytics would be preferred
• Strong SQL skills for querying relational databases
• Experience creating dashboards in visualization tools such as Tableau or Power BI
• Experience developing and executing A/B experiments would be an asset
• Strong critical thinking, analytical and problem-solving skills, and excellent attention to detail
• Excellent interpersonal skills and ability to collaborate/negotiate with various stakeholders
• Outstanding verbal and written skills to be able to communicate effectively to both a technical and business audience at the senior leadership and the working level
• Exceptional organizational and time management skills and a demonstrated ability to prioritize work in a fast-paced environment
• A drive to understand the relationships between data and activities, draw conclusions and use critical thinking to validate/verify outputs
• Highly customer centric approach to all initiatives

At Indigo, we are committed to our communities, our customers, and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer, which highly values your diverse backgrounds, experiences, and perspectives. We believe that you, in all your uniqueness, belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black, Indigenous, a person of colour, LGBTQ2+ and people with disabilities. Accommodations are available upon request to individuals who self-identify as having a disability or special need. Please contact Human Resources at Support-HR@indigo.ca if you require an accommodation at any time during the recruitment process.

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