Analyst, Fundraising & Marketing Analytics

Who we are

At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.

We believe in equity, diversity and inclusion ― it's embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living disabilities are encouraged to apply.

To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please visit our website.

The opportunity

(Please note this is a remote role and candidates can work from anywhere within Canada)

Reporting to the Manager, Fundraising & Marketing Analytics, the Analyst, Fundraising & Marketing Analytics is responsible for delivery of analytics and data-driven insight in support of the Foundation's fundraising programs, products and campaigns, as to best drive net revenue growth, supporter loyalty and supporter engagement.

This includes support in data operations, analysis, segmentation, targeting, as well as process documentation and data management. This role primarily supports, but is not exclusive to, the Direct Marketing, Digital and Community fundraising teams.

Working collaboratively with departmental and organizational peers, the role will provide analytics support in a fast-paced, fluid environment to ensure data-driven decision-making advances progress toward our mission.

How you will make an impact every day

Analytics and Visualization support for Acquisition marketing programs (50%)

• Analyze supporter behaviour and work with marketing leads to develop and implement supporter segmentation and communication strategies

• Evaluate tactics and develop data insights to identify opportunities to improve supporter communication, upgrade, cross-sell, retention and lifetime value

• Ensure the accurate completion of weekly, monthly, and quarterly performance reports using BigQuery, PowerBI, Salesforce Marketing Cloud, Google Analytics, Social and Paid Digital channels as data sources.

• In-campaign, track Media, Digital and Offline channel results, provide status updates during weekly meetings and recommend changes mid campaign to drive results

Campaign Planning, Data Operations and Data Management (40%)

• Collaborate in the planning, execution and evaluation of the Foundation's multi-channel Direct Marketing campaigns

• Manage the marketing campaign calendar ensure critical dates related to data operations are met

• Extract, or request from CRM/Email Platform/CRM/IT/vendors, data required for campaign analysis and communications using existing data protocols and request forms

• Document new data protocols to ensure knowledge sharing and transfer

• Work with key stakeholders and media vendors to support media campaign planning

• Ensure data operation meet plan and data sent to and received from external partners is accurate and timely

• Work across the organization to keep informed of other Foundation programs and activities to identify opportunities for learning, insight and collaboration

Budgeting and Planning Administration (10%)

• Provide data and insights to support the development of program leads' annual and short-term plans, forecasts and budgets

• Build strong lateral relationships with IT team and vendors to achieve maximum integrations and synergies

Who we need

Education

• University degree in analytics, data science, statistics, finance or equivalent

Experience

• Minimum 2 years of analytics or data management experience in a customer-centred organization

• Experience reporting on mass media campaigns including all types of digital and traditional media channels

• Experience delivering data analysis and insight through storytelling and visualization

• Experience in data-visualization and data modeling using tools like Power BI or Tableau

• Experience working with CRM systems, and Cloud Analytics environments like BigQuery, Snowflake or Redshift

• Experience working with Google Analytics and digital marketing performance management

Skills

• Solid experience and understanding of data to inform integrated digital/offline campaign operations, tactics evaluation and results monitoring

• Exceptional data analysis skills using Excel, SQL, DAX

• Data-visualization using tools like Power BI

• A good understanding of customer experience

• Understanding of customer file segmentation and strategic planning based on ongoing interactive communication

• Good project management skills and ability to oversee and execute on complex campaign schedules

• Ability to translate complex ideas to layperson language

• Ability to translate complex ideas to layperson language

• Ceaseless curiosity and an ability to delve into the data to prove/disprove hypothesis

• An extremely strong ability to translate data into action

• Strong ability to manage multiple demands

• Strong interpersonal skills including collaboration and consultation as part of a team

• Self-starter with comfort turning ambiguity into process and action

What we offer

At Heart & Stroke, we make it a priority to foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others' health and well-being.

In addition to a competitive salary, we believe that time off is integral to the personal health and wellness of our employees. We offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1. We also provide competitive health, medical, dental and vision benefits, life insurance, disability benefits, an employee assistance program (EAP) and a defined contribution pension plan with employer matching. Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.

Apply now

If you want to join the fight to beat heart disease and stroke, please apply by sending your resume by October 18, 2024. Applicants must be currently residing in Canada and legally entitled to work in Canada.

Only those candidates that qualify will be selected for an interview. At this time, all interviews are being conducted via phone and/or video call ― we look forward to "virtually" meeting you!

Accommodation

We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please let us know and we will do our best to address your needs.