Marketing Growth Analyst

We are seeking a curious and analytical Marketing Growth Analyst to join our team. In this role, you will help our digital channel teams make data-driven decisions and uncover key insights and opportunities to fuel growth. As a Growth Marketing Analyst, you will play a crucial role in shaping our digital marketing channel strategies and experimentation roadmap. In line with Hootsuite's distributed workforce strategy, our flexible work arrangement allows for remote work or a hybrid model. This role is open to applicants located in BC, Alberta, and Ontario. In this role, you will report to the Senior Manager, Search Marketing.

WHAT YOU'LL DO:

• Build and maintain digital channel dashboards and reports using platforms like GA4, Looker Studio, Tableau, or equivalent
• Analyze results of channel tests and growth experiments, share insights and recommendations based on data with Marketing Growth teams and cross-departmental stakeholders
• Use exploratory analysis to undercover new opportunities for growth, develop test hypotheses, help design and implement tests, review results and analyze data and make recommendations to stakeholders and leaders
• Through the use of visuals, slide decks, and spreadsheets, present data and insights in a clear and concise manner that empowers digital channel teams and Marketing stakeholders to make informed decisions around growth opportunities and acquisition tests
• Perform other related duties as needed

WHAT YOU'LL NEED:

• Some practical or relevant experiencein data analysis, statistics, and/or data modeling
• Bachelor's degree or equivalent in economics, applied mathematics, and/or business, or equivalent combination of education and experience
• Solid business acumen and understanding of SaaS and/or e-commerce business models
• Proficient with data and web analytics platforms, including Google's suite of marketing tools like Google Analytics 4
• Experience with data visualization tools such as Looker Studio, Tableau, or similar platforms
• Advanced skills with spreadsheet software (Google Sheets and/or Microsoft Excel)
• Excellent communication skills, conveying thoughts clearly both in writing and verbally, and actively listening and asking questions for clarification
• Problem Solving: uses an organized and logical approach to find solutions to complex problems. Looks beyond the obvious to understand the root cause of problems
• Resilience, Tolerance for Change/Ambiguity: can effectively cope with change, finding ways to advance work and projects

WHO YOU ARE:

• Tenacious. You are determined to succeed, and you are motivated by the success of customers, colleagues and the community.
• Curious. You are always learning and seeking ways to make things better.
• Conscientious. You keep your promises, taking your commitments to others seriously, and you have strong integrity.
• Humble. You lead with humility and empathy, respecting and learning from the perspectives of others.

In all we do, our six guiding principles light the way:

Step Up: Show the world what it looks like to live and work by these guiding principles. #StepUp

One Team: Make Hootsuite a place where everyone feels safe, welcome, valued, and empowered to do their best work without compromising who they are. #OneTeam #FreeToBeMe

Customer Obsessed: Focus relentlessly on helping our customers succeed. #CustomerObsessed

Go Fast, Be Agile: Widen our competitive advantage by committing to speed and simplicity over perfection and complexity. #GoFastBeAgile

Play to Win: Commit to building an incredible, profitable company for our customers, our employees, and our stakeholders. #PlayToWin #NoExcuses

Neighbours & Allies: Give back to our communities and be an ally. #SocialForGood #Allies

Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.