Manager- Wireline Pricing Mid-market

Join our team!

We are the TELUS Business Marketing (TBM) team, a dynamic, entrepreneurial, and engaged team driven to serve Business customers who represent an important segment for TELUS. We are as passionate about our team and our customers as we are about our business, and we're looking for people who get excited about thinking and delivering differently. Our team members include people like you - curious, creative, inclusive, innovative, and supportive. We believe that you'll find our high-performance culture personally fulfilling, collaborative and professionally challenging and rewarding. Join our team and make your future friendly too.

Our Mid-Market Marketing team is responsible for developing and executing our overall acquisition and base management pricing & marketing strategy for Mid-Market B2B customers. This includes customer acquisition, base management, pricing, marketing strategy & operations, and channel strategy. Our team has P&L accountability for the Mid-market business segment across wireless and wireline services. We currently require a high energy, impactful leader to lead our Commercial Wireline Pricing Team, driving growth and product intensity across our Mid-market customer base.

Here's how

• You will lead our marketing and pricing strategy for all wireline products and services sold to Mid-market business customers, owning key performance indicators for subscriber growth and profitability for the entire segment
• You will be responsible for designing and executing innovative marketing strategies for customer acquisition, base management, cross-sell/up-sell, and customer technology migration
• You'll work closely with our Strategy & Planning, Product and Channel teams to measure the effectiveness of deployed strategies, analyzing customer behavior and market trends, and swiftly making informed pricing decisions backed by strong data and analytics
• You'll collaborate closely with our partners in Sales & Support teams to execute our marketing strategies and drive effective change management across key stakeholder groups through effective collaboration and influence, in order to deliver on our business objectives
• Reporting to Director Mid-Market Acquisition & Base Management, and leading a team of 5 strong senior team members, you will play a critical role in driving profitable subscriber and market share growth in the Mid-Market segment, and work closely with peers in adjacent subsegments across the TELUS Business Marketing team to support our overall growth strategy

You're the missing piece of the puzzle

• You have product, pricing or customer marketing experience in technology, telecom, or other relevant sectors that you'll call upon in this role.
• You are a collaborative cross-functional partner and have experience driving significant change across broad stakeholder groups while executing change management mandates.
• You have experience spearheading large business transformation programs which have delivered significant improvements in business outcomes in a marketing or operational function.
• You're an analytical and strategic thinker who uses fact based analysis to guide your decision making, particularly when confronting ambiguity. You're comfortable leveraging large data-sets in making decisions, and you build clear and effective business cases.
• You are resilient and adept at thinking outside the box and are constantly observing, being curious and aspiring to grow both personally and professionally

What we give back to you:

• A dynamic and collaborative work environment
• Opportunities for personal development through training, networking and career development
• Flexible work styles with the ability to work in and out of the office
• An organization that actively supports you giving back to the community you live in
• A culture that upholds our core values: We passionately put our customers and communities first. We embrace change and innovate courageously. We grow together through spirited teamwork

Required Qualifications:

• University degree in Marketing, Business Administration, Economics, or Engineering
• 8-10 years of work experience in Marketing focussed roles
• MBA degree preferred but not required

Great-to-haves:

• B2B experience
• Telecommunications and/or technology-based industry experience