Senior Manager, Product Marketing
Position Summary...
As a part of Walmart Connect, you'll build industry defining omni-channel ad platforms at scale that enable Walmart suppliers to reach shoppers with relevant ads and high performing campaigns while helping shoppers discover products to enhance their shopping journey.We are looking for a Senior Manager, Product Marketing to build growth strategies that expand customer touch points for the Walmart Connect advertiser in our Stores. In this role, you will represent the voice of the customer internally and represent the voice of our product to the market. You will partner with cross functional teams to shape the product strategy and roadmap , develop go-to-market strategies and plans that include product positioning, and messaging, and develop materials for Sales and external stakeholders. You will play a pivotal role in driving market success and adoption of your products. The ideal candidate will champion a substantial part of the overall Walmart Connect business, which will require both short-term and long-term thinking. The successful candidate will be a collaborative product leader with in-depth knowledge in-store promotions.
What you'll do...
1. Supporting the planning and execution of various new product programs launches at various life cycles including alphas, betas, and general availability stages.
2.Working and partnering with product management to align with our customer needs and challenges to transform into product features and benefits and launched effectively with our sales teams.
3. Lead the development and go-to-market strategy for Walmart Connect suite of advertising solutions while addressing both technical and content production considerations. Helping to create the product narrative and external materials, such as case studies, pitch decks, blog posts, help center article, best practice guides, and other customer collateral.
4. Conducting and analyzing primary and secondary research to develop a deep understanding of market needs by customer segments in coordination with key clients and sales teams.
5. Developing and collaborating with internal stakeholders to implement GTM strategies and tactics that include positioning, use cases, story narratives and sales enablement materials for new product releases and enhancements focused on product adoption and revenue growth.
6. Being an advocate and voice of the customer.
7.Lead a team of Product Marketing Managers and Program Managers.
Required
- Deep domain knowledge in advertising, marketing, promotions, or equivalent
- Ability to understand objectives and communicate with technical and non-technical partners
Preferred
- 5+ years of experience in product marketing. 3+ years in digital advertising or B2B software.
- Preferred expertise and experience in social media advertising, digital media, and related technology ecosystem including SaaS and agencies.
- Experience orchestrating store sampling, demos, and retailtainment
- Proven ability to form relationships and partner with cross functional teams for consistent alignment and execution across product management, marketing, and sales teams.
- Embrace working in a fast paced continually evolving environment.
- Exceptional communication skills in both writing and presentation.
- Analytical, a problem solver and data-driven
- Structured and a strategic thinker
- Outcome focused and oriented with the ability to deliver high quality work, setting expectations, meeting deadlines and conquering obstacles.
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.
Primary Location…
1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada