Salesforce Email Marketing Manager

Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.

Email Marketing Manager, Salesforce

Who we're looking for:

Rogers Sports & Media (RSM) is looking for an experienced Email Marketing Manager to join its retail marketing team on the TSC (Today's Shopping Choice).

The Email Marketing Manager at TSC will be responsible for developing, deploying and managing email marketing campaigns via Salesforce Marketing Cloud. This includes reporting and performance management with the goal to drive customer engagement, loyalty and demand. This role will work closely with various stakeholders to drive campaign performance through innovative marketing strategy and email design. The candidate will help define testing methodology, measurement of email marketing effectiveness and cutting-edge retail marketing programs.

What you'll do:

• Act as Salesforce Marketing Cloud Subject Matter Expert.
• Lead email journey development, implementation and deployment.
• On-going management of email campaigns including personalized, dynamic content, testing.
• Data Management - API and FTP data integration, subscriber status, audience segmentation.
• Develop and manage email automations (SQL).
• Manage email templates, creative integration and HTML coding.
• Work cross-functionally with Data, IT and Creative teams to ensure flawless execution, exceptional customer experience and program performance.
• Performance reporting and campaign optimization.
• Manage email marketing specialist.

What you'll bring:

• Digital marketing, campaign management and analytics experience.
• Highly proficient in Salesforce Marketing Cloud, HTML and AMP Script.
• Excellent organizational, problem solving and project management skills.
• Proven experience in email journey build, data integration and automation.
• Excellent verbal and written communication skills, analytical skills and data driven thinking.
• Passion for innovation and the digital marketing industry.
• Proven leadership ability, teamwork and collaboration; experience working with a diverse set of people.
• Detail oriented and attention to follow-up.
• Thrives in a fast past, matrix style organization and can adapt quickly and seamlessly to change.

What's in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you'll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.
• Company matching contributions to charities you support

Growth & Development Opportunities:

• Self-driven career development programs (E.g. MyPath program)
• Rogers First: priority in applying to internal roles of interest

Wellness Programs:

• Homewood employee & family assistance program
• Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions
• Low or no-cost fitness membership with access to virtual classes

Our commitment to the environment and diversity:

• Work for an organization committed to environmental protection
• Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

This is a hybrid work position and will require you to be in office three days per week.

​To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 59 Ambassador Dr (096), Mississauga, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 320354

#LI-AP1

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Rogers Sports & Media