Marketing Consultant
Posting Date:
Posting Number: 65744
Work Location Type: Hybrid
Job Code: 1409
Location: Corporate Office
Reports to: Director Marketing
It's not a package. It's a promise®.
As Canada's leading integrated freight, package, and logistics provider, we've been helping promises get where they need to be for more than 60 years. How does the magic happen? The journey starts with you. The places we go, the elements we brave, the promises we deliver - it's all possible because of our people. So, whether you're looking to build new skills, make an impact in your community, or inspire your team, we go there for you.
Description
The Customer Solutions marketing team seeks a Marketing Consultant, Demand Gen to execute digital marketing campaigns across search, display and paid social in Google Adwords, Meta, LinkedIn and Tik Tok. You will manage optimization and campaign reach to drive new acquisitions and revenue growth for our organization. This key marketing support role will require hands-on experience in Search, Display, Paid and Social and knowledge of best-practices, data analysis and reporting.
This person is data-driven with strong experience refining programs to continually improve KPI's. The Consultant, will be partnering closely with the acquisition team making sure marketing always delivers the highest quality leads possible, shortening sales cycles, making sales efforts more effective, and driving revenue pipeline.
Responsibilities
- Execute measurable B2B/B2C PPC marketing campaigns in Google Adwords, Bing, Facebook, Instagram, LinkedIn and Tik Tok for multiple industry verticals with a focus on increasing ROI.
- Drive pipeline for our direct sales team and channel partners.
- Work closely with the Marketing Operations and Marketing Communications teams to develop and execute campaign elements including, but not limited to paid search and social, landing page testing, list identification and purchase, channel development, etc.
- Assist in the formalization of the leads qualifying and scoring structure.
- Analyze campaign results and channel performance to improve/develop campaigns using market research and campaign data to evaluate and test
- Work with internal stakeholders to manage campaign budgets accordingly and provide recommendations on ways to streamline and maximize overall campaign spend across all initiatives
- Work with internal stakeholders and SMB team to determine attribution model to support demand gen efforts
- Implement testing methodologies to enhance and optimize campaigns and messages.
- Produce lead/opportunity reports and monthly dashboards to demonstrate campaign progress, conversion rates, cost per lead, etc.
- Strategize and test and tag landing pages for online and event programs.
- Identify, analyze and work with digital media agencies as needed.
- Leverage Marketing Cloud knowledge, Salesforce.com and other tools as needed to execute and track the success of programs.
- Work with the marketing ops team to monitor conversion across all online campaigns.
- Develop strong relationships with internal teams and external partners
- Routinely analyze and report on key performance metrics, making recommendations to drive conversions, minimize email opt-outs and enhance content
- Manage and optimize data collected via lead forms to ensure we have all the necessary information required to fulfil reporting
Qualifications:
- Strong knowledge and understanding of the paid media ecosystem.
- Must have 3+ years hands-on experience building and managing ad campaigns in key platforms like Google Ads, Microsoft Ads and Meta.
- Proficiency in data analysis and reporting using data tools like GA4
- Experience with Salesforce and Marketing Cloud
- Proven experience in inbound and outbound marketing campaigns and digital marketing campaigns.
- Strong business acumen and the ability to tie paid media strategy back to business objectives.
- Track record of successful project planning and delivery including excellent multi-tasking and prioritization skills
- Ability to analyze results to make improvements for future campaigns
- Business Degree in Marketing/Business or equivalent experience
- Excellent interpersonal and relationship management skills proven across a large matrix organization
- Excellent time, organization, and project management skills
- Demonstrate open-mindedness and innovative thinking
POSTING DETAILS
Location: 530 - Corporate
Working Conditions: Office Environment
Posting Number: 65744
Reports to: Director Marketing
We are aware of a fraudulent website that appears to mimic the Purolator careers page. Official job postings from Purolator are shared on www.purolator.com/careers or https://careers.purolator.com. Please ensure any job applications are made directly on these websites. Please note, Purolator will never ask an applicant to make a financial transaction for equipment as part of its recruitment process.
Purolator is an equal opportunity employer committed to diversity and inclusion. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, Aboriginal/Indigenous status, or any other factors considered discriminatory. If you require an accommodation during the recruitment process, we will work with you to meet your needs.
We recognize that our employees and their families are key stakeholders. We will only be successful as a business if we provide our employees with a safe and healthy workplace, and we have the right people in the right roles with the support they need to succeed. We hire for attitude and train for skills. To learn more about us and our values, go to www.purolator.com.
At Purolator, every day is an opportunity for our employees to connect with one another and with our customers to help make a positive impact in the communities where we live, work and play.
#LI-HYBRID