1)Develop customer lifecycle strategies to support our digital programs to increase traffic and conversion online and in-store. Design tactics for each customer journey to provide relevant content to our customers throughout their life stage based on their behavior and customer segmentation.
2)Lead the implementation of a retention programs across digital marketing channels utilizing engaging messages as well as incentives (i.e. coupons).
3)Lead the implementation of multi-channel campaigns and lead the data logic for inclusions, exclusions, contact management, frequency cap, channel preferences.
4)Develop messages and value propositions to engage, retain and reactivate our customers. Lead the operation team and agencies to build the journeys, QA, deploy, share results/insights, and iterate journeys as needed to optimize campaigns.
5)Develop and monitor customer audiences for retargeting: Work with digital marketing teams to develop audiences for retargeting, lookalike, and suppression. Design custom audiences based on 1st party data attribute to increase ROAS.
6)Lead the interaction between marketing messages and transactional communication to add value to our customers. Increase customer satisfaction (NPS) working closely with Consumer Insight and Customer Care teams.
7)Monitor OMNI customer impact and shift of behavior between in-store and online activities.Monitor and provide customer database reports, health dashboards and campaign reports. Share actionable insights and recommendations with cross-functional teams. Build business cases to support recommendations. Use reports to influence, recommend and implement new tactics to meet our AOP and to optimize our campaigns.
8)Work closely with the Consumer Insight and Customer Data platform teams to identify opportunities and customer segments to implement pilot tests, recurring and always-on campaigns.
Qualifications
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Walmart will accommodate the disability-related needs of applicants and associates as required by law.
Primary Location…
1940 Argentia Rd, Mississauga, ON L5N 1P9, Canada