Sales Development Representative

Are you passionate about making connections and eager to make a significant impact in a fast-paced, innovative environment? We are looking for a motivated and energetic Sales Development Representative (SDR) to join our team and help us drive growth by starting new relationships with IT professionals at Enterprise organizations.

What you will be responsible for:

Prospecting and Outreach

• Identify and research potential customers within the Global 5000 to prospect and engage.
• Use multi-channel prospecting and outreach strategies, including phone calls, emails, LinkedIn, video messages, introductions via channel partners, events, direct mail, samples, and referrals to engage target contacts.
• Execute cold calling, cold emailing, and social selling strategies to engage and nurture target contacts.
• Personalize outreach efforts to increase response rates and engagement.

Lead Qualification & Discovery Meeting Generation

• Engage prospects in meaningful conversations to understand their pain points and business needs.
• Qualify leads based on established criteria and schedule discovery meetings with relevant Sales or Customer Success representatives.
• Consistently meet or exceed weekly and monthly goals for discovery meetings booked.
• Track and report on progress to ensure high conversion rates from lead to opportunity.

Technology & Data Management

• Maintain accurate and up-to-date records in CRM (Dynamics), tracking all interactions, activities, and follow-ups.
• Leverage sales automation tools and AI-driven analytics to improve prospecting efficiency and optimize outreach effectiveness.
• Analyze prospecting and lead conversion data to refine outreach strategies and improve performance.

Collaboration & Continuous Improvement

• Work closely with Sales, Marketing, and Customer Success teams to refine messaging and outreach strategies.
• Provide feedback on market trends, customer pain points, and potential areas for improvement in messaging and sales collateral.
• Participate in training and professional development to continuously enhance prospecting and sales skills.

Essential Qualifications:

• Bachelor's degree in business, Marketing, Communications, or related field preferred.
• 1-3 years of experience in sales development, lead generation, or inside sales (B2B preferred).
• Experience using CRM systems (e.g., Microsoft Dynamics, Salesforce) and sales engagement tools and LinkedIn Sales Navigator
• Strong written and verbal communication skills with an ability to craft compelling outreach messages.
• Ability to manage a high volume of outreach activities while ensuring high-quality engagement.
• Comfortable in the face of challenges, and persistent in driving meaningful conversations with prospects.
• Works effectively with cross-functional teams to align prospecting efforts with company goals.

Preferred Qualifications:

• Prior experience with outbound cold calling and multi-channel prospecting preferred

Benefits & Perks:

• Comprehensive Benefit Plan and RRSP Matching
• Competitive Vacation Policy
• Fitness Subsidy
• Training and Development Program
• Paid Charity Day and Regular Company Fun Events
• StarTech.com Product Discount
• Bonus Plan

About us:

We are in the business of human-centered experiences starting with yours. We believe delivering on our promise of "hard-to-find, made easy" begins with an employee experience founded in opportunity, teamwork, empowerment, and curious minds always asking what if. Not only does our commitment to the exceptional deepen relationships with our partners and customers, it also ignites connection within our team.

Born and raised in London, Ontario, Canada and now taking on the world, we are a vibrant and growing tech company with a proven track-record of success. StarTech.com makes it easy for IT professionals around the globe to identify, find, get and use the hard-to-find connectivity parts they need to enable and enhance their technology solutions.

Operating in 26 countries globally, we are proud to be included as one of Canada's Best Managed Companies for 2024 and for the 14th consecutive year. In 2022, StarTech.com was proud to be included in Financial Post's FP500, a ranking of Canada's largest corporations based on revenue. We are honoured to be named by Kincentric in 2019 as one of Canada's "Best Employers" as well as "one of Canada's fastest growing companies" for a ninth year in a row by "Profit 500".

StarTech.com is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, StarTech.com will provide accommodations throughout the recruitment, selection and/or assessment process to applicants with disabilities. If selected to participate in the recruitment, selection and/or assessment process, please inform Human Resources of the nature of any accommodation(s) that you may require in respect of any materials or processes used to ensure your equal participation.