Senior Manager Business Intelligence
A NEW BREED OF ENTERTAINMENT
With almost 150 years of proud horseracing history, Woodbine Entertainment Group is the founding pioneer and largest operator of professional horseracing in Canada.
Building on our rich past, we are surging ahead to the future with an energized, new vision. Today we deliver the most thrilling and highest quality racing, dining and entertainment experiences to our visitors. In doing so, we remain a world-leader in horse-racing — and also among the most exciting and diverse entertainment facilities on the globe.
JOB SUMMARY
Reporting to the Vice-President, Wagering Development & Business Intelligence, the Senior Manager, Business Intelligence is responsible for leading the development and execution of advanced analytics and data-driven insights to support Woodbine's wagering and racing strategies. This role acts as the primary bridge between business stakeholders and the analytics team, translating business needs into actionable analytics priorities and delivering insights that align with strategic objectives.
The Senior Manager oversees a developing team with strong capabilities in data science, visualization, and data engineering, ensuring the effective use of data and analytical tools. Key areas of responsibility include optimizing racing programs through data-driven decisions, enhancing day-to-day reporting capabilities, and driving commercial analytics to uncover new opportunities for growth. This role is integral to the short and long-term growth of Woodbine's Wagering business, supporting Wagering Revenue, Operations and the development of Woodbine's 5-year strategic innovation pipeline, through analysis and insights that guide and customer engagement strategies, channel and regional tactical actions, product optimization, and wagering development/expansion.
The ideal candidate is a collaborative and analytical leader with strong experience in business intelligence, data science, and stakeholder management. They bring a balance of technical expertise and business acumen, ensuring actionable insights drive meaningful outcomes. This position is critical to ensuring Woodbine's success in leveraging data to support near-term wagering revenue growth and pursue new wagering development.
KEY RESPONSIBILITIES
Lead the Business Intelligence (BI) team, including data scientists, visualization specialists, and data engineers, fostering a culture of collaboration and excellence.
Act as the primary liaison between business stakeholders and the BI team, translating business challenges into analytics solutions.
Develop and prioritize analytics projects aligned with Woodbine's strategic/business goals, ensuring actionable insights are delivered.
Oversee the creation and management of dashboards, reports, and visualization tools to inform decision-making across the organization.
Drive the use of advanced analytics and data science techniques to optimize racing programs and maximize revenue opportunities.
Lead commercial and wagering analytics initiatives, including performance reporting and customer insights research.
Monitor global and local market trends to identify opportunities and threats to Woodbine's wagering business.
Support the development of Woodbine's 5-year strategic innovation pipeline with data-driven recommendations for new products and market opportunities.
Ensure operational excellence in data infrastructure, collaborating with the data engineering team to maintain robust systems.
Report insights and performance metrics to senior leadership, providing clear and actionable recommendations.
Collaborate with cross-functional teams to ensure data integration supports organizational priorities, such as product development and customer engagement.
Guide the BI team in identifying emerging technologies and methodologies to enhance analytical capabilities.
Manage budgets and resource allocation for analytics projects, ensuring ROI and alignment with business objectives.
Represent Woodbine at industry events and forums, showcasing its data-driven approach to wagering and racing strategies.
KEY SUCCESS FACTORS
University degree in Business Administration, Data Science, Analytics, or a related field.
8+ years of progressive experience in business intelligence, analytics, or a related field, preferably in the wagering or gaming industry, or alternatively in a data-driven decision making business environment.
Strategic thinker with a track record of using data to drive innovation and growth.
Proven ability to lead and manage high-performing teams, with at least 3 years of experience managing direct reports.
Strong understanding of advanced analytics, data science methods, and visualization tools.
Exceptional communication and stakeholder management skills, with the ability to translate complex data into actionable business insights.
Experience developing and executing analytics strategies aligned with business objectives.
Proficient in analytics tools (Tableau, Power BI, Python, SQL) & data infrastructure mgmt.
Ability to manage multiple priorities in a fast-paced environment, ensuring timely delivery of results.
Diversity, Equity, Inclusion and Belonging
Be Yourself.
We believe differences should be valued and celebrated. By building diverse and inclusive teams, we strive to provide a more authentic and empowering work experience that unlocks the potential of our people. Regardless of race, religion, colour, national origin, sex, gender, expression, sexual orientation, age, marital status, veteran status, or disability status, we believe everyone has the right to express their ideas, ambitions, and pursue their goals with confidence and integrity. Diversity breeds innovation. We want people to think differently. Our commitment is to build a culture that welcomes everyone and leverages their unique perspectives to be a great entertainment company that shares the thrill of horseracing experiences with the world.