Marketing Consultant ( OMNI + Digital)
What you'll do
The Triangle Marketing team supports our Triangle Rewards program, an iconic Canadian loyalty program that connects all our partner banners through our one company, one customer vision. Creating a marketing foundation that enables a best-in-class customer experience while striving to be the #1 loyalty program in Canada.
Reporting to the Manager, Triangle Marketing, the Marketing Consultant will partner with brand strategy, internal creative teams along with cross -functional groups to plan, strategize and develop effective Triangle Rewards marketing initiatives. This role provides a broad scope and touch points across a large, world class organization to help gain a breadth of organizational understanding, exposure, relationships, and career development.
The ideal candidate collaborates effectively and focuses on integrating all channels (online, in-store, social, paid media etc.) to provide a consistent experience across all touchpoints, with the goal of improving customer engagement and loyalty.
Work collaboratively with internal and external partners to plan, test and execute digital led marketing campaigns across multiple customer touchpoints.
Communicate and collaborate with marketing operations, data insights and other cross-functional support teams to ensure strategic alignment and manage flawless implementation of tracked campaigns to evaluate performance.
Drive campaign objectives though tested methods but also demonstrate a willingness to innovate and take new approaches that make sense in the ever-changing marketing landscape.
Develop and manage internal reviews of campaign collateral to ensure consistency and adherence to brand standards.
Craft compelling and persuasive content for various marketing channels.
Manage multiple projects simultaneously while working effectively under the pressure of last-minute deadlines and changing priorities.
What you bring
3+ years of marketing experience with a strong foundation in retail or loyalty background.
3+ years of digital marketing experience, including email, web, social and mobile.
Delivered omni/multi-channel integrated campaigns at scale, leveraging data and digital insights in execution.
Strong collaborative working style with the ability to work both independently and as a member of a team in a flexible, dynamic environment, and to contribute to a positive work environment.
Commits to stretch goals and delivers; holds self to highest performance standards.
Strong written and verbal communication and problem-solving skills with an outstanding eye for detail.
Ability to thrive in a fast- paced environment while prioritizing tasks and meeting timelines.
Hybrid
We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.
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About Us
Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there's a place for you here.
Our Commitment to Diversity, Inclusion and Belonging
We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.
Accommodations
We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.