Marketing Manager, Base

Our company was built on the dream of a pioneering entrepreneur, and that spirit continues to empower our work with businesses across Canada today. The Rogers Business team helps organizations of all sizes adapt, scale, and win with network services and other innovative technology solutions that are reliable, secure, and scalable. These solutions are built to allow businesses to operate more efficiently, reduce costs and improve productivity and collaboration. We are looking for team members who have a passion for delivering industry-leading value to customers and businesses in the communities where we live and work, so come build a rewarding career at Rogers and be a driving force behind our success story!

We are looking for a passionate, highly motivated performance marketer that strives for great work with every campaign. Focused on delivering beak through ideas that deliver against business objectives. You come prepared with analytical and competitive facts, and strategic thinking to support your recommendations, and you bring forth solutions. You can prioritize and balance many tasks and stakeholders at once, and thrive in a fast-paced, deadline-driven environment.

In the role of Manager, Marketing Base you would be responsible for working cross-functionally to manage communications to our Business customers. We are looking for an individual to lead strategy and execution for engagement, marketing and lifecycle communications for our existing customers.

What you'll be doing:

• Understand the needs of business customers and how our products and services meet those needs.

• Proactively plan and manage customer lifecycle communication programs.

• Establish campaign targets and KPIs, develop regular reporting to improve campaign performance.

• Collaborate with data and sales teams to constantly improve campaign efficiency and data quality.

• Collaborate with our creative and customer base agencies to deliver high quality effective communications.

• Design and execute marketing, engagement and lifecycle communication campaigns.

• Receive and prioritize requests for marketing communications to be sent to our customers.

• Analyze the customer base to identify revenue and engagement opportunities.

• Collaborate and coordinate with Sales to optimize campaign effectiveness and identify opportunities.

• Manage and request customer lists including segmentation and version management.

• Write customer communications that clearly outline the issue or situation in a customer focused manner.

• Work cross-functionally based on communication type to ensure that all assets are created and submitted per the specified timelines.

• Manage tight workback schedules and deadlines to ensure that all communications are approved and deployed on time.

• Be responsible to work closely with Data & Analytics team to ensure accurate measurement and reporting on the performance of campaign activities to support campaign initiatives.

What you will bring:

• 3 to 5 years experience with customer communications in B2B marketing in technology or telecommunications.

• Experience in establishing strategic direction for lifecycle programs.

• Strong understanding of digital marketing and communication channels.

• Experience with email marketing platforms and CRM systems.

• Analytical skills to interpret data and measure campaign performance.

• Creativity and ability to develop engaging content.

• Customer-centric approach with a focus on building relationships.

• Outstanding project management skills and attention to detail.

• Excellent communication skills and superior written skills.

• A results-driven, customer-first, and proactive individual who takes pride in their work.

• Must be able to work in independently in a professional, rapidly changing, fast-paced environment.

• University or College degree, preferably in Marketing, Advertising/Communications or Business an asset.

What's in it for you?

We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you'll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:

• Competitive salary & annual bonus

• Competitive & flexible health and dental benefits, pension plan, RRSP, TFSA, and Stock matching programs.

• Discounts: Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.

• Paid time off for volunteering

• Company matching contributions to charities you support

• Growth & Development Opportunities:

o Self-driven career development programs (E.g. MyPath program)

o Rogers First: priority in applying to internal roles of interest

• Wellness Programs:

o Homewood employee & family assistance program

o Cognitive Behavioural Therapy (CBT) & Virtual therapy sessions

o Low or no-cost fitness membership with access to virtual classes

• Our commitment to the environment and diversity:

o Work for an organization committed to environmental protection

o Strong commitment to diversity and inclusion with employee resource groups supporting equity-deserving groups including groups representing People of Colour, 2SLGBTQIA+, Indigenous Peoples, Persons with Disabilities and Women. We all bring something different, and we know what makes us different makes us great.

This is a hybrid work position and will require you to be in office three days per week.

If you are selected to move forward in the recruitment process, here is what you can expect:

• 15-minute phone screen with your recruiter, 1-hour virtual interview with Hiring Manager, 30-minute final round virtual interview with Director of the team. Best of luck!

As part of the recruitment process, the selected candidate will be required to complete a background check which includes credit and criminal checks.

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To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 333 Bloor Street East (824), Toronto, ON
Travel Requirements: Up to 10%
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 320809

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes: Rogers Business