Loyalty Marketing Lead (Kent Pro)
September 27 2024
Industries
Retail
Categories Data analyst, BI, Mining, AI,
Saint John, NB • Full time
As a Loyalty Marketing Lead at KENT Building Supplies, you will be part of a fast-paced, dynamic team that looks forward to a day filled with milestones, challenges, opportunities for learning and growth. We are looking to hire an experienced Marketing Lead to help us keep growing our contractor business. If you're hard-working and dedicated, KENT is an ideal place to get ahead.
Responsibilities
You will be responsible for creating loyalty marketing programs and campaigns and interacting with our customers. Your focus will be on strengthening the KENT PRO brand and cultivating customer loyalty.
Here's how you will do it:
Develop and implement an overall strategy for building various customer loyalty program and campaigns
- Lead these loyalty programs to drive customer acquisition, development, and retention
- Design and manage communications strategies focused on attracting, developing and retaining customers
- Drive sales through customer loyalty offerings
- Leverage analytics and experimentation capabilities to build innovative selling strategies to optimize loyalty lifecycle management across all customer segments
- Establish and maintain relationships with vendors, sales partners, and other members of the larger team to coordinate the effective delivery of loyalty programs and promotional campaigns
- Manage and oversee inter-departmental relationships, including working with the design team to create compelling visuals, and with the copywriting team to compose engaging copy and content to facilitate story telling
- Assume a lead role in the purchasing function for marketing material. This includes sourcing for vendors and quotations and monitoring vendor spends
- Manage our email, signage, communication calendar
- Manage the departmental budget
- Event and sponsorship management
- Providing support to the team on day-to-day administration and operations of the Loyalty Marketing team
Qualifications
- 5-6 years of experience in a Marketing role
- Must be highly motivated, well-articulated and can work independently and as a team
- A proven track record of managing customer loyalty and rewards programs, including strategy development, operations, and business planning
- The ability to work with various internal and external stakeholders on a diverse range of tasks to deliver meaningful results on time and within budget
- The ability to convert raw analytics data into customer insights and strategic recommendations
- Experience in cross channel marketing campaigns: including website, online, email marketing, and social media
- Experience in project management and integrations is nice to have
- Familiarity or being comfortable managing reporting software and systems
- Excellent communication, organizational, presentation, and writing skills are required
- Experience working with Power BI and D365 is a nice to have
- Applicants must be conversant in MS Office (PowerPoint, Word, Excel, etc.)
About the Team
Kent is the largest retail building supply chain in Atlantic Canada. With 48 locations and an ecommerce website, our mission is to be the best source of home improvement products through superior customer service and know-how, quality products, and everyday great prices. We protect our customers and staff by hiring and training associates committed to our safety values. We employ over 3,700 people and work hard to increase our market share through strategic investment in training and technology. We focus on the development of our people and promote a culture of continuous improvement and innovation. In addition to our retail stores, we operate truss manufacturing facilities and a wholesale drywall company. We are a member of Independent Lumber Dealers Co-operative and the ARENA buying group which ensures our great product selection and pricing
About Us
Founded in 1882, J.D. Irving, Limited (JDI) has operations in Canada and the United States and are a team of 20,000 dedicated employees. At J.D. Irving, Limited, you are part of a dynamic team of professionals who lead with integrity and are passionate about delivering results. With a culture that nurtures talent and creates an inclusive workplace, you can grow your career across our various operating divisions.
We are committed to creating accessible environments for our colleagues, candidates, and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary, or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Worried you do not meet all the requirements? Studies have shown that many applicants apply only to job opportunities when they feel they meet 100% of the criteria. We promote an inclusive environment where everyone is appreciated, recognized, and empowered to contribute fully. If you are interested in this position but are worried you did not meet all the requirements, we would encourage you to still apply.
We appreciate your interest in our company however only those candidates selected for an interview will be contacted.