Sr. Web Content Specialist

OPENTEXT
OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

THE OPPORTUNITY

As a Web Agile Business Unit (BU) Lead, you are the web subject matter expert for your assigned business unit, ensuring that web content strategy aligns with user needs, accessibility standards, SEO best practices, and business objectives. Our team is focused on journey creation and optimization, ensuring that every web experience is thoughtfully designed to engage users, support business goals, and drive measurable impact.

Your role is at the intersection of content strategy, user experience, data storytelling, demand generation, and agile collaboration—driving discussions, providing insights, and advocating for a seamless, effective, and optimized web user journey.

A key aspect of this role is serving as the web lead for your assigned business unit, supporting both the global campaign and product marketing teams, as well as any other web content initiatives relevant to your BU. You will ensure that all web pages—including campaign landing pages, product pages, solutions pages, and other key content—are strategically optimized for engagement, conversions, and measurable business impact. Additionally, you will be responsible for mapping and optimizing the entire user journey for your business unit's target audience, ensuring a cohesive and effective experience across all relevant web touchpoints.

Success in this role requires exceptional communication, collaboration, and adaptability, as you will engage with a diverse range of stakeholders, align competing priorities, and advocate for web best practices in a dynamic business environment. Given the fast-paced nature of discussions and evolving business needs, the ability to adapt to change seamlessly, influence decisions, present insights effectively, and build strong relationships is essential.

Another critical element is data storytelling—not just interpreting web metrics but extracting meaningful insights and effectively presenting them in a way that drives action.

WHAT THE ROLE OFFERS

Web Strategy and Optimization

• Optimize user journeys for engagement and conversions.
• Partner with marketing teams to align web content with business goals.
• Ensure SEO, accessibility (WCAG, AODA), and UX best practices.
• Use A/B testing to improve content effectiveness.

Web Content Management and Execution

• Build, update, and test web pages.
• Manage JIRA tickets and contribute to CMS updates.
• Collaborate on web redesigns and improvements.
• Develop and maintain web documentations and track tasks via JIRA/Trello for efficiency.

Data-Driven Insights & Storytelling

• Analyze web metrics and provide data-driven insights.
• Translate data into actionable recommendations.
• Inform strategic decisions with web data.

Collaboration & Communication

• Build strong relationships with stakeholders.
• Communicate web strategies and insights effectively.
• Collaborate with BU Leads to uphold web standards and ensure coverage.
• Advocate for web best practices, balancing UX, journey, and business.
• Exceptional communication, collaboration, and adaptability, aligning web strategies with stakeholder needs.
• Team player mindset, ensuring consistency in web standards while supporting BU-specific needs.
• Experience in web content strategy, UX, SEO, and accessibility (WCAG, AODA).
• Ability to analyze and present web performance data to drive content decisions.
• Proficiency in CMS platforms, JIRA, Trello, and A/B testing tools for task tracking and optimization.
• Strong problem-solving and prioritization skills in an agile, fast-paced environment.
• 8+ years of relevant experience with a combination of training and hands-on expertise.

This role is ideal for someone who is both strategic and hands-on, with a passion for creating user-centered, optimized web experiences that support demand generation efforts and drive meaningful business impact. If you thrive at the intersection of content, UX, data storytelling, and digital strategy, we'd love to hear from you.

ONE LAST THING
OpenText is more than just a corporation, it's a global community where trust is foundational, the bar is raised, and outcomes are owned. Our 30-year legacy encompasses delivering over 700 innovative products and services, with over 120,000 enterprise customers, including 98 of the Top 100 companies, and 150 million end users. We are excited to share that for the fifth year in a row, OpenText has been named one of the World's Best Employers by Forbes!

OpenText's efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at hr@opentext.com. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.