Specialist, Web Analytics

Who we are

At Heart & Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke.

We believe in equity, diversity and inclusion ― it's embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living disabilities are encouraged to apply.

To learn more about our mission, values, commitment to EDI, and the difference Heart & Stroke makes in the lives of people in Canada at every age, please visit our website.

The opportunity

(Please note this is a fully remote role. Candidates must reside in Canada.)

Reporting to the Director of Fundraising and Marketing Analytics, the Specialist, Web Analytics is responsible for the delivery and furthering the development of digital analytics, in support of the Foundation's fundraising and marketing programs, as to best drive net revenue growth, supporter loyalty and supporter engagement.

They will be responsible for managing the configuration of Google Analytics 4 (GA4) and tagging across our web properties. The role involves configuring GA4 properties, setting up and managing events, ensuring data accuracy and security through effective use of Google Tag Manager (GTM), supporting the integration of associated digital analytics and marketing technologies, and supporting IT in ensuring secure access management and privacy controls are in place. Furthermore, the Specialist will help troubleshoot tracking issues, develop self-serve dashboards and reports to serve digital analytics clients, and help to build data fluency at the Foundation.

In addition to technical responsibilities, the Specialist will work collaboratively with business, IT, and external vendors to provide digital analytics support and subject-matter expertise in a fast-paced, fluid environment and ensure optimization of tracking strategies. They will also be responsible for managing digital analytics partners, including workflow, SOW coordination and budgeting.

How you will make an impact every day

GA4 Implementation and Management

• Setup and configure GA4 properties and data streams

• Customize and manage GA4 events and key events

• Support IT with ensuring secure access management to web analytics platforms is maintained

• Work with IT to ensure best practice PII and security controls are in place protect

• Collaborate with internal clients to understand their business objectives and translate into analytics integration and technology strategy and requirements

• Ensure digital analytics data is appropriately integrated into larger Analytics eco-system

• Troubleshoot and debug digital analytics issues when they arise

• Promote platform literacy and self-serve reporting and train platform users on GA4 and tagging best practices

Tag Management

• Collaborate with internal clients to develop end-to-end digital tracking and evaluation plans for Foundation programs

• Implement and manage tags using Google Tag Manager (GTM) and other tag management systems

• Create and maintain containers, tags, triggers, variables and custom scripts to ensure accurate tracking and reporting

• Work with agency partners to implement and maintain agency tags, tracking pixels, etc

• Document, test and validate tag implementation to ensure data accuracy and integrity

• Provide technical support to internal teams around analytics tagging data validation and data integration

Data visualization, dashboarding, reports and analysis

• Collaborate with internal clients to gather requirements for the design, build and production of reports and dashboards using Power BI

• Engage in marketing analytics activities and communicate insights to help program leads further program objectives

• Monitor and optimize data collection to improve data quality and reporting accuracy

Data strategy and innovation

• Keep up to date on market trends, research new technology uses and advancements

• Document existing processes and data flows relating to digital analytics

• Collaborate with internal stakeholders on improving data fluency by helping democratize digital data, insights and technology changes

Vendor management

• Manage budget and vendor activities in relation to digital analytics work outsourced

Who we need

Education

• University degree or certification in analytics, computer science, software engineering, or equivalent industry experience

• Google Analytics Certification

• Data Analytics, data science or Google Tag Management (GTM) certification would be an asset

Experience

• Minimum 5 years of experience working in Digital Analytics supporting digital marketing or e-commerce

• Minimum 3 years experience with Google Analytics, and at least one of those years with Google Analytics 4 (GA4).

• Minimum 2 years experience with Google Tag Manager (GTM)

• Experience developing reports and dashboards using front-end reporting tools (Looker Studio, Power BI, Tableau) and configuring back-end data sources

Skills

• Advanced understanding of web analytics methodologies and tracking technologies

• Familiarity with JavaScript and HTML

• Experience working with GA4 data in BigQuery

• Excellent analytical & problem-solving skills including statistical probability, correlations, etc.

• Exceptional written and verbal Communication skills; ability to tailor communications to audience

• Exceptional planning, organizational and project management skills with acute attention to detail

• Strong understanding of web analytics, tagging, and the digital tracking methodologies

• Strong ability to manage multiple demands

• Ability to work efficiently under conditions of multiple deadlines

• Strong interpersonal skills including collaboration and consultation as part of a team

• Ability to translate complex ideas to layperson language

• Experience managing external relationships and good customer service skills

What we offer

At Heart & Stroke, we make it a priority to foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others' health and well-being.

In addition to a competitive salary, we believe that time off is integral to the personal health and wellness of our employees. We offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1. We also provide competitive health, medical, dental and vision benefits, life insurance, disability benefits, an employee assistance program (EAP) and a defined contribution pension plan with employer matching. Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.

Apply now

If you want to join the fight to beat heart disease and stroke, please apply by sending your resume by October 4, 2024. Applicants must be currently residing in Canada and legally entitled to work in Canada.

Only those candidates that qualify will be selected for an interview. At this time, all interviews are being conducted via phone and/or video call ― we look forward to "virtually" meeting you!

Accommodation

We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please let us know and we will do our best to address your needs.