Senior Lead Product Marketer, Developer Platform

About Product Marketing at Shopify

Product Marketers lead our go-to-market initiatives for innovative new products, driving demand and adoption through product positioning, guiding the launch, and crafting the communication and narrative to turn products into cohesive solutions that are understood by merchants, developers, and partners.

About the role

We're hiring for a Senior Product Marketing Lead for Shopify's Developer Platform. The ideal candidate will have proven experience in product marketing technical products and a knack for translating complex technical concepts into clear, impactful narratives. This person will be a creative, collaborative leader who brings energy and insight to deliver high-impact marketing strategies and narratives that deliver measurable results to the business.

Please note: this is a Senior Lead-level Individual Contributor (IC) position and will not include direct people management responsibilities.

What you'll do as a Senior Lead Product Marketer:

• Understand developer needs, the product roadmap, and market trends across the holistic Shopify platform. Work collaboratively with cross-functional Product Marketers to understand the roadmap of adjacent teams and develop cohesive narratives around features that work seamlessly together.

• Develop the product narrative and positioning that differentiates Shopify's platform strategy, products, and features

• Closely collaborate with Product Management, UX, Engineering, Marketing, Support, and Marketing Creative teams to establish distinct audience segments, shape our strategic narrative, craft messaging, launch products, and enhance awareness and engagement with developers and other strategic partners

• Create successful campaigns for new products, features, and updates, actively collaborating with product teams to drive successful product launches, from go-to-market planning and execution, to driving ongoing product adoption

• Produce compelling storytelling content for Developer audiences, such as case studies, webinars, and blog posts across key channels including Shopify.dev and social

• Work with senior executives to shape thought leadership and support keynotes at our flagship developer event, Editions.dev

• Partner with marketing channel owners to implement campaigns that enhance engagement and awareness within developer and partner communities

• Conduct research on target audiences, including their needs, motivations, market trends, and competitive offerings, to inform segmentation, narrative development, and go-to-market strategy

• Leverage your understanding of our audiences, the technical details of Shopify's platform, our product roadmap and strategy, as well as market trends to play a key role in shaping the vision for future marketing campaigns and guiding the direction of product releases

• Set the bar for excellence in product marketing to developers, inspire the rest of the PMM team with disruptive, fresh tactics (we don't do cookie cutter marketing)

What you'll need to be successful as a Senior Lead Product Marketer:

• Previous experience in a B2B, product-led SaaS organization

• Experience marketing to developer audiences, with the ability to connect with audiences at their level of expertise and understand their needs and motivations

• Excellence in the product marketing craft, such as positioning, messaging, data analysis, and go-to-market strategy

• Expertise in driving research, narrative development, and go-to-market strategy

• Proficiency in synthesizing complex product strategies into compelling, well-written narratives and actionable messaging for multiple audiences

• Knowledge of how narratives come to life in different marketing channels, such as web, social, email, and blogs

• Proven success in developing developer-facing messaging and content, and leading successful product launches

• Ability to create strong partnerships with product, marketing, and commercial teams.

• Experience in managing senior stakeholder relationships

• Understanding of how to adapt product narratives and messaging for multiple regions globally

• Excellent written and verbal communication skills

• Intellectual curiosity and self-starting attitude, with a willingness to ask questions and use answers to bring clarity and direction to the greater team

• Ability to thrive in chaotic environments and make decisions quickly

• 10+ years of experience in product marketing, marketing, or product management in technology companies.

Bonus points:

• Previous experience with commerce platforms
  

Craft has always been the heart of Shopify. We're a company founded by crafters, focused on a mission to make commerce better for everyone. This is why we want careers at Shopify to reflect the incredible journey of getting better at your craft and applying it to push our mission forward. Shopifolk generally follow one of two career tracks:

The crafter track is designed for individual contributors, whose primary purpose is getting shit done. Crafters hone their skills and gain experience primarily through project contributions, but they may also act as player coaches to their peers or lead small, focused teams of peer crafters executing on specific areas of the business or product.

The manager track is designed for people leaders, the stewards of the organization. The tool of a manager is their team, and this is how a manager makes the majority of their impact. They assemble, lead, and aim the team to ensure the team's crafters achieve Shopify's mission goals.

Still interested? Great! To match you with your ideal role, we'll take the time to get to know you and the skills you bring to the table. If you're applying to a specific role, we'll respond within 10 business days. If we don't have an immediate opening, don't worry! We'll give you an update and keep you in mind for future roles. Just do us a favour and try not to submit more than one or two applications. Only submit additional applications if you really match the criteria for multiple roles.