Go-to-Market Analyst

Our Business

FISPAN is an Enterprise SaaS FinTech start-up that allows for banks to deploy embedded financial products and services to create a seamless banking connection for their corporate clients. Our product aims to provide instant scale and reach for banks who want to remove friction and add value by enabling their commercial banking clients to access banking services through their preferred operational software. Founded in 2016 by respected and renowned entrepreneur Lisa Shields, FISPAN is on a mission to create the best product in the FinTech industry, and fundamentally change the way that companies bank. Being the market leader in ERP-banking, we work with the world's Tier 1 banks with assets exceeding up to $3T, including J.P. Morgan Chase.With our rapid growth and global expansion, we are looking for dynamic and passionate individuals to join our team and inclusive culture. FISPAN recognizes that the differences in each of us is what makes FISPAN a different kind of business. Being a Vancouver based start-up, our modern and scenic office is located in downtown's historic Marine Building.

About the Role:

We are seeking an experienced Go-to-Market Analyst to drive the success of FISPAN's pricing strategies, product launches, and competitive positioning. This role will focus on leading market research, conducting competitive analysis, developing pricing models, and executing go-to-market strategies in existing markets and to expand FISPAN's footprint internationally. The ideal candidate will have a strong background in fintech or tech companies, with proven expertise in pricing analysis, market entry, and taking products to market in new geographies. You will work closely with our Product Marketing and Sales teams to ensure seamless execution of GTM plans and alignment across all teams.

This is a unique position because FISPAN sells to financial institutions — a market segment where traditional GTM strategies and pricing models don't apply. As such, you'll need to think beyond standard B2B SaaS sales tactics and develop strategies that address the specific needs and competitive landscape of the financial sector.

An understanding of ERP systems and accounting software is highly beneficial, as FISPAN's solutions integrate deeply with these platforms to optimize financial processes within mid-market organizations. Familiarity with ERP systems such as Oracle NetSuite, Sage Intacct, Microsoft Dynamics 365 Business Central, or accounting softwares such as QuickBooks Online and Xero will help in developing more tailored go-to-market strategies for the product's unique value proposition.

Key Responsibilities

Market Research & Competitive Analysis: Conduct in-depth market research to understand global customer needs, emerging trends, and regional variations in the fintech landscape. Perform detailed competitive analysis to identify opportunities, gaps, and threats, ensuring FISPAN's product offerings are differentiated and competitive.

Global Pricing Strategy: Lead the development of global pricing strategies, tailored for diverse markets. Analyze pricing structures based on market conditions, competitor pricing, and customer value perceptions to optimize revenue and profitability. Work closely with finance, sales, and product marketing teams to implement pricing models that align with FISPAN's business objectives.

Launch Products into New Markets: Define and execute GTM strategies for new market expansions, ensuring that FISPAN's products meet the specific demands and regulatory requirements of each market. Collaborate with product marketing to adapt messaging, positioning, and tactics for different regions to maximize product adoption and growth.

Positioning & Messaging: Develop and refine product positioning, messaging, and value propositions that resonate with target customers in new and existing markets. Partner with the Product Marketing team to ensure that all go-to-market collateral is aligned with the product's key differentiators and market needs.

Cross-Functional Collaboration: Work closely with the Product Marketing team and other internal stakeholders (product, sales, marketing, and customer success) to ensure alignment on market research insights, competitive strategies, and launch plans. Facilitate the flow of information between teams to ensure successful product introductions.

Qualifications

• Bachelor's or Master's degree in Business, Technology, or a related field.
  
• 4+ years of experience in go-to-market strategy, market research, competitive analysis, and pricing strategy, preferably within the fintech or SaaS industries. Experience in managing global product launches is preferred.
  
• Proven experience in conducting detailed pricing analysis and developing pricing strategies that align with market conditions and business goals. Familiarity with pricing models for both B2B and B2B2B sales is a plus.
  
• Strong experience in conducting market research, customer segmentation, and competitive benchmarking. Ability to analyze complex data to inform strategic decisions on product positioning, pricing, and market entry.
  
• Demonstrated success in leading product launches and go-to-market strategies in international markets. Familiarity with the unique challenges and opportunities in global fintech markets, including regulatory considerations and local customer behaviors.
  
• Experience in working with tech companies, preferably in the fintech space, and familiarity with tools such as HubSpot and Excel for data analysis and reporting. Experience or understanding of ERP systems and accounting software such as Oracle NetSuite, Sage Intacct, Microsoft Dynamics 365 Business Central, QuickBooks Online and Xero a plus.
  
• Excellent verbal and written communication skills, with the ability to create clear, compelling narratives for both internal stakeholders and external customers. Experience presenting strategic recommendations to executive leadership.
  
• Proven ability to collaborate with diverse teams across product, sales, marketing, and customer success to align on strategies and ensure successful execution of GTM initiatives.

Why Work With Us?

• Experienced team

Our CEO's previous venture, Hyperwallet, was purchased by Paypal and ranks as one of the largest Canadian acquisitions! All of our Co-Founders are seasoned professionals within their field. Join our team to build your network and engage in mentorship opportunities.

• Start-Up Environment

FISPAN's start-up nature implies autonomy and leadership over projects. Our employees hold a higher level of responsibility and are presented with various hands-on opportunities from the get-go. We want our team to reach their full potential and career aspirations.

• Rich Culture

We understand that personal growth happens on multiple levels, which is why we encourage a work-life balance to have family time, explore new ideas and develop hobbies. At FISPAN, you can also expect various (virtual) company-wide events and clubs to drive engagement.

• Perks

Our prime downtown Vancouver office is close to a Skytrain, prestige shopping, and coastal views. FISPAN employees have access to our building fitness centre and amenities, fully stocked cupboards, weekly team lunches, and daily coffee runs. We also set our employees up for success by providing the most modern MacBook and Apple equipment.

Compensation and Benefits Package

FISPAN believes in an atmosphere and culture when innovation can flourish, collaboration and teamwork are valued and transparency is at the core of it all. We want our employees to see how the ideas they help generate today have an impact on how we do business tomorrow.With that, the hiring salary range for this position is $80,000-$90,000 annually; the base pay offered is based on comparable market data from companies of similar employee size, revenue and location.As part of our total rewards offering, permanent employees in this position may be eligible for our competitive semi-annual bonus program, subject to program eligibility requirements.

At FISPAN, we reward employees for achieving their objectives, going beyond the requirements of their job, demonstrating leadership, fostering innovation and advancing the organization as a whole. We value talented people of all backgrounds and characteristics that share our vision of being the number one platform for the business banking ecosystem.

Other components of our towards rewards offerings include support of career development, wellbeing, and personal growth.

• Extended health and dental benefits
• Paid time off
• Savings and retirement plan matching
• Parenthood top-up
• Mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements and may vary, only be partially or not at all available based on criteria such as location, employment status, etc. We'll be happy to clarify eligibility for interviewing candidates.

Diversity, Equity & Inclusion

As FISPAN continues to grow, we are committed to celebrating diversity, endorsing equity, and encouraging inclusion. This starts in the recruitment process. All job postings are first evaluated in a gender decoding platform to ensure fair candidate pools. Human Resources and hiring managers also engage in blind-hiring and resume review practices to ensure we are being objective and mitigating any potential biases. FISPAN'S underrepresented groups stand at over 50% with an equal gender balance in our upper manager team, as well. Notably, this position is within the Product department which has our most underrepresented groups representation at over 50% of the department. We aim to make FISPAN the best place to start, explore, and grow a career for everyone.