Senior Product Owner

Employment Type: Full-time Regular

City: Calgary, AB (YYC)

Posting Open Date: 02/14/2025

Posting Close Date: 02/28/2025 (Please note the posting will close at 11:59pm MST)

Please Note: This is a hybrid work position in Calgary Alberta and requires in-person collaboration at the WestJet Campus (22 Aerial Place NE) 3 days per week. This provides flexibility the remaining 40% of the work week. This hybrid work plan allows for critically important learning, collaboration and networking with our colleagues. Specific days in the office are agreed upon by the team.

Why WestJet:

Every WestJet journey has the potential to enrich lives; a career with us is no exception.

WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we're going global.

Join us, this is where your career story takes off.

Overview of the role:

We have big plans at WestJet. If you care deeply about building amazing experiences, are endlessly curious, skilled at delivering a vision and aren't afraid to challenge the status quo, we'd love you to help us bring those plans to life.

We are seeking a Senior Product Owner to lead the evolution of our Marketing Automation Platform (Adobe Campaign), ensuring its stability, scalability, and alignment with industry best practices. This role heavily focuses on back-end integrations, data workflows, platform reliability, and feature enhancements while supporting a growing front-end roadmap. You will be the primary owner of the platform, advocating for email deliverability, security, and best-in-class marketing technology solutions to maximize engagement and ensure our communications reach inboxes with trust and credibility.

The ideal candidate will have extensive experience delivering product roadmaps, supporting data and workflow optimizations, driving platform optimizations, a strong understanding of best practices in email deliverability and email UX & technology, and expert product management skills. They will also champion digital channel performance and delivery and are passionate about product development. They will have experience coordinating between and managing multiple stakeholder groups and priorities and have proven examples of taking accountability for marketing technology infrastructure. This individual should exhibit a high standard of excellence, enjoy challenges, be results-driven, and demonstrate the ability to work in an agile environment.

In return, you'll get to work with people who are:

• High performing and ambitious
• Data driven and UX obsessed
• Social, welcoming, curious, and open
• Leaders who care deeply about your well-being, development, and success

Key deliverables include:

• Oversee the end-to-end health, performance, and stability of the Marketing Automation Platform (e.g., Adobe Campaign).
• Ensure compliance with email security protocols (SPF, DKIM, DMARC, BIMI) and evolving best practices.
• Advocate for platform scalability, technical debt reduction, and system efficiency to maintain long-term performance.
• Identify and drive automation, AI-driven optimizations, and emerging Martech innovations to enhance email performance.
• Lead the back-end integrations between the Marketing Automation Platform and key systems (Data Warehouses, API-driven data sources).
• Partner with Data Engineering & IT teams to ensure clean, efficient, and real-time data flows that support personalization and segmentation.
• Define and refine data ingestion processes to reduce errors, increase automation, and optimize campaign execution workflows.
• Work closely with Marketing, Digital, Data Engineering, IT, and Compliance teams to align platform capabilities with business needs.
• Serve as the primary liaison with platform vendors, ensuring SLAs, support, and escalations are managed effectively.
• Partner with compliance teams to ensure adherence to GDPR, CAN-SPAM, CASL, and other email regulations.

Experience and qualifications:

• Completed Diploma or Bachelor's Degree (Technical/ Business/ Science)
• Minimum 7+ years of experience working in digital or emerging technology
• 3+ years of experience working with a digital marketing platform
• Experience managing web and mobile designs with a large consumer footprint
• Experience working in email marketing and have a focus on deliverability
• Experience defining scope and managing key deliverables for large projects
• Experience with software development and an appreciation for project management
• Sharp analytical and problem-solving skills, with a high level of attention to detail
• Excellent detailed written, verbal, presentation skills
• Proven experience in backlog grooming, user story development and prioritization
• A working history that shows a commitment to transparency, trust, and collaboration across all levels of seniority
• A love for education and learning about best-in-class practices, customer experiences, and industry
• Willingness to mentor and lead small development pods
• Advanced knowledge in the following practices (preferred):
  • User Experience within responsive design
  • SCRUM/Agile Development
  • Web Analytics and KPIs

The benefits of being a WestJetter:

WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:

• A fun and friendly culture with colleagues who work together to win
• Travel privileges for you and your family, effective from your start date
• Savings and Benefit programs that are flexible to meet your specific needs

Think we are a fit? Apply now!

About WestJet Group of Companies

Together with WestJet's regional airline, WestJet Encore, we offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe and to more than 175 destinations in over 20 countries through our airline partnerships.

Our Safety Promise

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will use safe work practices to ensure your well-being and the safety of others.

WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as safety sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.

Our Commitment to Diversity and Inclusion

We embrace what makes us each unique, and what makes us uniquely WestJet. WestJet is committed to inclusiveness, equity, and accessibility and if you require accommodation during the selection process, please let our Talent Acquisition team know. We encourage all qualified candidates to apply. We thank all applicants for their interest in WestJet; however, only those candidates who are selected will be contacted.

For more information about everything WestJet, please visit WestJet.com.

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